Cedar Court Hotels
Cedar Court are one of Yorkshire’s leading hotel groups with multiple establishments around the region. They were looking to establish better quality customer engagement and improve online bookings, with the help of a redesigned, fully responsive website. This would help their customers to find up to date information across mobile devices and improve sales.
Their current sites for each hotel were looking tired and in need of a refresh. The task was to bring all hotel locations under one umbrella site, making the experience much easier for users and, in turn, helping them to find information quickly and effectively.
This was achieved quite seamlessly, with a vastly improved menu structure, enabling the user to quickly find any hotel in the group, along with the particular hotel’s information. Bookings were made front and central to the whole group structure, so the user could easily choose a location with relevant details.
Marketing campaigns were also developed to engage customers and help promote various events at the hotel.
The hotel chain saw a 36% increase in search traffic, in the first 3 months, since it's launch in the summer of 2016.
Involvement: Site Design, online and offline marketing.