Whittard of Chelsea
After diversifying in recent years, the leading coffee and tea retailer wanted to refocus, drawing on their rich heritage to help sales in a fast expanding specialist tea and coffee market.
The brief was to deliver on two main elements. Firstly, to create a new look ecommerce site that would showcase the brand’s extensive product range of tea, coffee and hot chocolate varieties. This was also to detail some of that rich heritage.
Secondly, there needed to be a strong development of the digital and offline creative for their newly devised tea and coffee club. This was to help consumers explore products they wouldn’t ordinarily experience. As well as digital assets, brand elements were also developed including in-store communications, press ads and promotional membership packs with tasting notes.
The site launched in August 2013, targeting improved conversion rates, a streamlined ordering process and a boost in online sales.
This helped in securing the brand a 30% growth in its international sales for the year to the end of December 2013.
Involvement: Site Design, branding, online and offline marketing.
Collaboration: Jay Heaviside on site design.